Brampton Steelheads
Are you a member (in good standing) of the Brampton Board of Trade?
Yes
Company Name
Brampton Steelheads
If your business is NOT located in Brampton, please specify how your organization is directly affiliated with Brampton businesses/community. If this question is not applicable, respond with "N/A".
N/A
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Company Logo (High-Resolution jpeg or png)
Business Description (60 words or less)
The Brampton Steelheads are a community driven organization servicing the GTA and surrounding areas, committed to producing a competitive, inclusive, entertaining, and family- oriented product both on and off-ice. We are a part of the OHL, the number one junior development league in the world. Our players go on to be the future leaders of the National Hockey League.
1. Describe how your organization actively supports Brampton businesses. Provide specific examples of how the individual or organization supports local businesses, such as mentorship, partnerships, sponsorships, or advocacy efforts.
The Steelheads proudly finished their first year in Brampton, successfully building and strengthening relationships throughout the city and its surrounding communities. Community remains our top priority, and our mission continues to be centered around inspiring youth and promoting the growth of hockey.
We are deeply involved in the community through school visits, minor hockey programs, and participating in and hosting fundraising events. Our players and staff are dedicated to making meaningful connections with young people, regularly attending schools, local hockey practices, and community gatherings throughout the season.
This past year, we also hosted several special games in support of important causes, including:
Pink at the Rink - to raise awareness for cancer
A Toy Drive and Teddy Bear Toss game - providing gifts to children in need during the holidays
Bell Let's Talk and Talk Today games - promoting mental health awareness
A Newcomers to Canada game - where 50 new Canadians were sworn in during a pregame ceremony marking the second event of its kind in league history and the largest citizenship ceremony ever held at an OHL game
A Women in Sports game - featuring a pregame panel with female leaders in the sports industry, offering young women the opportunity to connect with and learn from established professionals
We're proud of the impact we've made, raising nearly $20,000 to support minor hockey teams and an additional $15,000 for non-profit organizations during the 2024–25 season. In total, our efforts benefited over 50 minor hockey teams and 30 non-for-profits.
Since the Steelheads' inception in 2012, we've raised more than $100,000 for minor hockey and another $100,000 for community-based non-profits, and we're just getting started.
2. Explain how your organization has contributed to building meaningful connections within the Brampton business community. Detail the initiatives, collaborations, or networking efforts the nominee has led or participated in that have strengthened business relationships in Brampton.
The Brampton Steelheads have played a pivotal role in growing strong, lasting relationships within the Brampton business community. Throughout their inaugural season, the organization has prioritized collaboration, actively engaging with local businesses to create mutually beneficial partnerships that extend beyond the rink.
The Steelheads focus on aligning with businesses that share a commitment to community development and youth engagement. By offering tailored partnership packages and co-branded initiatives, the team provides local businesses with unique platforms for visibility, outreach, and customer engagement.
Our team is always looking for ways to invite local entrepreneurs and corporate partners to attend home games, network with one another, and engage with the Steelheads' staff and players. These events create a fun environment for relationship-building, while spotlighting businesses through in-game features, video boards, and digital media shoutouts.
The Steelheads also collaborated with the Brampton Board of Trade and local business associations to co-host a networking event. These events allow our organization to position itself not just as a sports team, but as a proactive leader in the community.
In addition, the Steelheads worked closely with small and medium-sized businesses including fundraising games, youth programming, and local vendor nights. This gives businesses the opportunity to connect directly with fans and families in the community.
Through these initiatives, the Steelheads have demonstrated their commitment to supporting the local economy, amplifying Brampton-based businesses, and cultivating a strong sense of unity between sports, commerce, and community.
3. Provide measurable examples of how the organization has made a positive impact on the Brampton community. What initiatives, programs, or contributions has the organization made that have had a tangible, measurable effect on the Brampton community?
We're proud of the impact we've made raising nearly $20,000 to support minor hockey teams and an additional $15,000 for non-profit organizations during the 2024–25 season. In total, our efforts benefited over 50 minor hockey teams and 30 non-profits.
Since the Steelheads' inception in 2012, we've raised more than $100,000 for minor hockey and another $100,000 for community-based non-profits, and we're just getting started.
4. How does your organization align with the values and mission of the Brampton Board of Trade? Describe how your organization's work reflect the mission of the Brampton Board of Trade in fostering business success and community prosperity.
The Brampton Steelheads are aligned with the values and mission of the Brampton Board of Trade of business success and community prosperity.
We share the commitment to growing relationships and businesses in the Brampton community. The Steelheads contribute to this vision by using our platform of sport to connect people and drive economic development in Brampton.
The Steelheads believe in the power of partnerships to create meaningful impact. We collaborate with businesses of any size by offering partnership opportunities, community engagement platforms, and hosting events that drive visibility and growth. We value the relationships we have developed and look to make all our partners proud of the work we do within the community.
In addition to economic collaboration, our organization reflects the Board of Trade's values through our commitment to youth development, diversity, and inclusion. Our initiatives such as the Newcomers to Canada Game, Women in Sports Night, and local fundraising campaigns are designed to empower groups and ensure all residents feel welcome and included in the sport of hockey. The Steelheads also hired the first bilingual South Asian in-arena host in an effort to further diversify the game.
By supporting over 50 minor hockey teams, collaborating with 30+ nonprofits, and raising tens of thousands of dollars in community support, the Steelheads are not only helping grow the game of hockey they're helping grow Brampton.
In every initiative, the Steelheads strive to be more than a just a hockey team. We aim to be a trusted community and business leader, working with organizations like the Brampton Board of Trade to build a better future.
5. What specific outcomes or successes demonstrate your organization's overall commitment to enriching the Brampton community? Include any recognition, awards, or milestones achieved through your community contributions.
The Brampton Steelheads have made a significant and measurable impact on the Brampton community in just their first season. Community continues to be our number one focus through engagement, fundraising, and programming.
Key Contributions:
- Over $35,000 Raised for Community and Youth Programs
- Record-Breaking Citizenship Ceremony: The team hosted the largest citizenship ceremony ever held at an Ontario Hockey League (OHL) game, welcoming 50 new Canadians during a pre-game celebration
Theme Games Supporting Important Causes:
- Pink at the Rink for cancer awareness
- Teddy Bear Toss and Toy Drive supporting children and families in need during the holidays
- Bell Let's Talk and Talk Today games supporting mental health initiatives
- Women in Sports Night featuring a panel of female industry leaders to inspire young women in Brampton
Community Engagement:
- Steelheads players and staff have made regular visits to local schools and minor hockey practices, mentoring students and aspiring athletes, and reinforcing values like teamwork, discipline, and leadership.
